For processors, brand owners, and converters, three questions dominate every capital-equipment discussion: How much energy will the machine consume? How quickly can it switch between products? And how will it help hit increasingly stringent sustainability targets? Magic, the Italian pioneer of All-Electric Blow Molding, has spent more than six decades shaping answers the market wants to hear.
Magic introduced its first fully electric machine back in 1997 and is now on its third generation. The latest ME-series presses deliver up to 60 tons of clamp force with servo-controlled movements that slash energy use by roughly a third compared with legacy hydraulics, yet still offer a 1.600 mm stroke long enough for sizable industrial parts. That kind of performance speaks directly to cost pressures driving processors to replace older equipment: lower utility bills, fewer leaks, and virtually no maintenance tied to hydraulic circuits.
Sustainability, of course, is the other half of the equation. By eliminating hydraulic oil altogether, Magic’s drives keep production floors cleaner and remove a contamination risk to bottles producers. The big environmental win, however, is in carbon footprint: independent audits show the company’s electric machines gobble far less kilowatt-hours per kilogram of resin than comparable hydraulic units, a reduction that sits neatly alongside lightweighting initiatives and the shift toward recycled or bio-based plastics.
Versatility has helped extend that footprint across sectors. From 10 ml bottles to 220-liter L-ring drums, Magic’s portfolio covers personal-care, medical, household, chemical, agrochemical, automotive, and even premium-beverage packaging. Whether the job calls for a compact ME series machine for small formats, or PET bottles with MTM model, or Accumulator Head for technical containers with MET/MEA model, the motion philosophy remains identical: direct-drive servo precision, optimized for speed and repeatability.
The company has also folded Industry 4.0 thinking directly into every new machine. A built-in teleservice module tunnels securely into the PLC, letting Magic engineers diagnose alarms and push software updates in real time.
Yet Magic’s story is about more than technology. Founded in 1959 and still designing and assembling every frame, screw, and control cabinet in Italy, the company embodies the “Made in Italy” ethos of craftsmanship and traceability while exporting to more than 70 countries. Fabricating critical components in-house keeps lead times short and quality levels under tight control, a strategic edge in favor to quality.
What does all of this mean on the balance sheet? Plants that swap hydraulics for All-Electric routinely measure 50-to-70 percent energy savings, longer screw-and-barrel life thanks to cleaner operation, and lower scrap rates because every axis is closed-loop and servo-driven. Those gains generally translate into a two- to four-year payback window—often faster once utility rebates and the reputational lift of greener production are factored in. It is no coincidence that 2024 capital-spending surveys show electrification topping the list of planned investments among Blow Molders.
As the sector pivots to efficiency, circular-economy alignment, and data-driven uptime, Magic sits squarely at the intersection of those demands. Our All-Electric machines offer measurable savings, configurations for nearly every bottle, drum, or technical part imaginable, and the digital infrastructure to keep lines running with minimal human intervention. For converters mapping out equipment strategy over the next five years, the question is no longer whether to go electric—it’s which supplier has already mastered the transition. Magic’s six decades of know-how and third-generation technology make a compelling case that the future is already humming on its factory floor.
